We developed and delivered an audience-led marketing strategy for iLectrics, helping introduce its multifunctional Drive+ flagship product to potential customers across Instagram, Facebook, TikTok and YouTube.
Independently created the social media content, from concepts and copywriting to short-form videos and AI-assisted visuals. Turned technical product features into clear, relatable demonstrations covering everyday situations such as flat batteries, tyre inflation, camping and road trips. Combined educational content with launch teasers to communicate the product’s value and test different creative approaches.
Managed Meta advertising, Shopify content and outreach to potential influencers, using audience research to guide messaging and targeting. Set up Google Analytics and Google Search Console, and produced monthly performance reports with practical recommendations to refine content, advertising and website discovery. I also worked on outsourcing 3D animators for our initial promotional video, however, to align with the clients budget, I created the video myself, to a very high standard.
Developed and delivered a marketing strategy covering content production, paid advertising and performance analysis, with Instagram as the primary consumer channel.
Managed Meta awareness, traffic and sales campaigns targeting specific demographics and audience segments, reaching 51,000 accounts. The traffic campaign generated 440 link clicks, with targeting and spend refined to maximise the client’s budget. Organic content attracted between 1,000 and 3,000 views on a few posts.
Set up Google Search Console and Google Analytics to track performance and inform decisions. Organised content around clear pillars and themes, built a content calendar, and scheduled posts across multiple channels. Regular performance reviews informed ongoing improvements, helping build brand visibility and establish a clear direction for the business’s next stage of marketing.
