Developed targeted digital and print marketing for a park home business, building brand visibility and attracting enquiries from prospective buyers. Used an understanding of the older target audience to shape messaging around property quality, lifestyle and community, with Facebook as a key marketing channel.
Created content for Facebook and relevant community groups, supported organic promotion and managed Facebook advertising campaigns that generated over 30 leads for follow-up through Mailchimp email marketing and sales calls. Improved website content and keeping property listings, prices and specifications accurate across the company website and external park home listing platforms. Coordinated paid and organic promotion through local advertising channels.
Captured professional interior and exterior property photography and designed brochures, event materials and banners for print and digital use, adapting artwork to different formats and sizes. Promoted seasonal open days and park home events through coordinated social media, email and advertising activity, encouraging prospective buyers to visit and discover the lifestyle on offer.
Contributed to the sale of five of the development’s nine homes, with all five sales originating from property listings, Facebook groups and organic Facebook posts.
